How we market our products

Why choose us

Communication and promotion designed for those who work with the refrigerated aisle.

Thanks to constant work on packaging, campaigns, and digital content, we accompany consumers through every stage of the purchasing journey: from the shelf, to the recipe they see on TV, to the post they scroll through on their smartphone.

We invest in neuromarketing studies focused on the refrigerated aisle to make our products more recognizable, clear, and easy to choose. Colors, claims, and label information are designed to communicate immediately with people, without compromising transparency.

We support this research with print, television, and culinary campaigns, as well as a structured presence on social media, where we share recipes, the supply chain, and daily life at the dairy.

For our partners, this means being able to rely on a brand that not only guarantees quality, but also works every day to generate visibility, preference, and shelf turnover.

Neuromarketing

To redesign our packaging, we didn’t rely on intuition, but on data.

We tested our concepts with real consumers using questionnaires, surveys, eye-tracking and Galvanic Skin Response (GSR) measurements to understand how people react when they encounter Nobili products.

Thanks to this analysis, we gathered objective data on:

What people notice first, and for how long, on the pack
Expectations around quality, authenticity, taste and Italian heritage
Purchase intent and willingness to pay
Which design elements people like, or reject

Based on these insights, we selected and refined the most effective packaging solutions—choosing formats that spark positive emotions, truly stand out on shelf, and clearly convey Nobili values: a bond with the territory, 100% Italian milk, and authentic goodness.

Social Media

On social media, we keep an ongoing conversation with everyone who chooses our cheeses. We share recipes, everyday serving ideas, quizzes and Q&As to engage our community, behind-the-scenes moments from the dairy, and educational content about milk, stretching, and quality.

We also work with creators and food lovers who use Nobili products in simple, repeatable recipes—so the brand becomes part of real kitchens, not only advertising campaigns.

What we do in practice:

Recipes and video recipes featuring Nobili products
Quizzes, polls and Q&A boxes to increase interaction
Collaborations with creators and selected food pages
Content series focused on seasonality, pairings and serving tips

This work builds familiarity and brand preference, supporting shelf rotation for our retail partners.

Campaigns

To support our products, we don’t stop at the refrigerated aisle: we develop campaigns across traditional media that strengthen brand awareness and trust.

We plan features in local and trade press, partnerships with cooking shows, and targeted advertising placements—aligned with seasonality, new product launches and special initiatives with our distribution partners.

In this way, we stay close to consumers both outside and inside the store, building a recognisable connection with Nobili and with the retailers who carry our products.

What we activate, in practice:

Advertisements and advertorials in newspapers and magazines
Presence in cooking-focused TV segments and formats
Flyers and promotional materials shared with large-scale retail (GDO)
In-store POP tools (crowner, stopper, recipe leaflets)

The goal is one: to turn visibility into real, ongoing sales for our partners.