{"id":14692,"date":"2025-11-10T09:14:09","date_gmt":"2025-11-10T09:14:09","guid":{"rendered":"https:\/\/nobili.sviluppo.spherica.it\/how-we-market-our-products\/"},"modified":"2026-04-20T15:34:03","modified_gmt":"2026-04-20T15:34:03","slug":"how-we-market-our-products","status":"publish","type":"page","link":"https:\/\/nobili.sviluppo.spherica.it\/en\/how-we-market-our-products\/","title":{"rendered":"How we market our products"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

How we market our products<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Why choose us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Communication and promotion designed for those who work with the refrigerated aisle.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Thanks to constant work on packaging, campaigns, and digital content, we accompany consumers through every stage of the purchasing journey: from the shelf, to the recipe they see on TV, to the post they scroll through on their smartphone.<\/p>

We invest in neuromarketing studies focused on the refrigerated aisle to make our products more recognizable, clear, and easy to choose. Colors, claims, and label information are designed to communicate immediately with people, without compromising transparency. <\/p>

We support this research with print, television, and culinary campaigns, as well as a structured presence on social media, where we share recipes, the supply chain, and daily life at the dairy.<\/p>

For our partners, this means being able to rely on a brand that not only guarantees quality, but also works every day to generate visibility, preference, and shelf turnover<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Neuromarketing\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

To redesign our packaging, we didn’t rely on intuition, but on data.<\/p>

We tested our concepts with real consumers using questionnaires, surveys, eye-tracking<\/strong> and Galvanic Skin Response (GSR)<\/strong> measurements to understand how people react when they encounter Nobili products.<\/p>

Thanks to this analysis, we gathered objective data on:<\/p>

  • What people notice first, and for how long, on the pack<\/p><\/li>

  • Expectations around quality, authenticity, taste and Italian heritage<\/p><\/li>

  • Purchase intent and willingness to pay<\/p><\/li>

  • Which design elements people like, or reject<\/p><\/li><\/ul>

    Based on these insights, we selected and refined the most effective packaging solutions\u2014choosing formats that spark positive emotions, truly stand out on shelf, and clearly convey Nobili values: a bond with the territory, 100% Italian milk, and authentic goodness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t